Associate, Digital Marketing

  • Urban Land Institute
  • Washington D.C., DC, USA
  • Aug 10, 2020
Full time Marketing Public Relations All Majors Welcomed

Job Description

POSITION SUMMARY                          

The Urban Land Institute (ULI) is hiring a Digital Marketing Associate based in the Washington, D.C., metro area.  

In this position, you will support ULI’s digital content producers by training them to publish content on more than 100 websites, and you will collaborate closely to find solutions to their questions and pathways to reaching their content goals. You will also assist with setting up and co-moderating Zoom webinars for livestream events, delivering mobile apps for global events, and providing analytics training and support for all digital platforms. Because you will play a key role in generating meeting notes, maintaining a single source of technical documentation, testing new functionality, and processing invoices, your ability to manage many details and to write clearly will be invaluable.

Your goal is to maintain websites and apps that disseminate our members’ expertise on affordable and workforce housing, sustainable and resilient building strategies, fostering health through the built environment, and other best practices that shape successful cities and regions. You will be responsible for supporting colleagues worldwide with their website, Zoom, app, and analytics needs in a timely, transparent, and friendly manner. The ability to balance a sense of urgency with calm and confident leadership will serve you well.

If you are interested in exploring digital project management as a career, this is the job for you. This is a full-time, exempt position located in Washington, D.C., initially remote based, reporting to the Director, Digital Marketing.

RESPONSIBILITIES

  • Create and edit webpages using the WordPress content management system (CMS).
  • Monitor Google Analytics dashboards tracking website visits and transactions.
  • Arrange Zoom webinars and serve as a co-moderator for livestream events.
  • Support the setup of ULI’s Events app for major annual events. 
  • Serve colleagues across the Americas, Europe, and Asia Pacific as a WordPress, Google Analytics, and Zoom Webinar administrator, trainer, troubleshooter, and power user. 
  • Act as primary responder to ULI’s internal help desk system for logging bugs, requesting training, and seeking assistance. 
  • Partner with member-facing customer service colleagues to identify and resolve website issues that affect ULI members. 
  • Partner with ULI staff and vendors to plan and test changes to ULI digital technology. 
  • Write weekly summaries of help desk tickets and Zoom Webinar support. 
  • Audit ULI’s 100-plus websites for errors, page-load times, plugin and CMS updates, and brand adherence. 

RELATIONSHIPS

The key to success will be in collaborating with many stakeholders, including ULI members; staff from marketing, membership, IT, content, and other teams; and external digital agencies. This position offers exciting opportunities to collaborate with ULI members and colleagues in Europe, Asia, and the Americas. This requires the ability to work on a diverse team, the flexibility to occasionally work outside of regular office hours to accommodate colleagues in other time zones, and a desire to drive continuous digital improvements that create value for ULI members and support them in delivering our mission. There will also be opportunities to travel to provide on-site staffing for membership events. 

QUALIFICATIONS

  • Associate’s degree or bachelor’s degree preferred.
  • One to two years of professional experience.
  • Experience training or teaching others.
  • Experience working in a customer service environment
  • Strong self-starter with the ability to work independently as the role will be remote based initially
  • Strong time management skills required.
  • Strong organizational, analytical, and problem-solving skills required.
  • Strong written and oral communications skills required.
  • Experience editing and page building with a content management system required.
  • Experience with Microsoft Office software required.
  • Experience with teleconferencing software; Zoom preferred.
  • Experience with WordPress preferred.
  • Experience with HTML preferred.

APPLICATION INSTRUCTIONS

To apply, please click on the link below. A cover letter and résumé are required with your application.

https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=76dd43dd-5757-401e-9ef5-65813f73b552&ccId=19000101_000001&jobId=356768&source=CC2&lang=en_US

EOE/m/f/d/v. No relocation reimbursement is offered at this time.