The Dynamic Messaging team’s primary goal is to motivate players to engage with EA by delivering personalized experiences across key moments in the player’s journey. The team enables our games and channels to use behavioral and transactional data, as well as automation tools to deliver personalization at scale. The team strategically develops enterprise-wide solutions that allow for cross-channel messaging automation.
This individual will be part of the Personalization Strategy team, helping to enable a centralized, always-on system that deploys acquisition, engagement and retention messages across EA’s games and other channels. You will measure and optimize the ROI of our acquisition efforts, analyze large sets of engagement data, design experiments and guide the development of predictive models. You will be work closely with cross-functional teams to scale data-driven decision making by connecting insights into action.
The ideal candidate is someone who is adept at both thinking strategically about difficult business problems and using cutting edge data analytics techniques. If you have a track record of translating complex quantitative data into actionable insights, managing projects on a day to day basis, have communication skills to engage and influence both technical and non-technical audience all while having a strong passion for games, this role was custom built for you.
This role will be based at EA’s global headquarters, located in Redwood Shores, CA.
Responsibilities of this role include:
Desired Skills and Experience
EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider for employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.