began as a research organization and has now evolved into a training organization. In
2018 and 2019, we designed, tested and disseminated a free behavioral science-based tactic that sparks Democrats to get their friends to vote (see below blurb for description of tactic). In 2020, our work is centered on disseminating this tactic as broadly as possible in swing states via providing free and in-depth trainings and technical support to progressives on the implementation of this technique. In 2020, we will support dozens of national- and state-level independent expenditures and political campaigns. Our ambition is to gain enough adoption of vote tripling to produce a large enough boost in turnout to flip a 2020 swing state.

Vote Tripling

Vote tripling is the new & improved commit to vote (CTV) pledge. Instead of just asking voters to pledge that they will vote, this GOTV tactic also gets them to pledge to mobilize 3 friends. Through canvasses, SMS outreach and events, voter turnout organizations can get tens of thousands of non-activists to pledge to vote triple. Our 2018 test finds vote tripling boosts turnout inexpensively and, because of its simplicity, scales far faster than other friend-to-friend GOTV programs.